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New FDA DTC Advertising Rules Proposed

By James M. Beck and Mark Herrmann

Not too long ago the FDA unveiled a proposed rule that would revise the way in which DTC (direct-to-consumer) drug advertising would have to deal with contraindication and side effect information.  We thought our readers would like to know (if they didn't already).  But because we're lazy - and it's late on a Friday afternoon - we're content to refer you to the posts on the proposal that are already available at the Mass Torts and FDA Law blogs.

Full post as published by Drug and Device Law on April 16, 2010 (boomark / email).