Litigation

Destroy a business relationship in five sentences or less

By Tracy Coenen

Today I sent out an email to all my business contacts announcing my new book, Essentials of Corporate Fraud. The email included a little bit about the book (what it’s about, who it’s for), a link to purchase it from Amazon.com, and a request for bloggers to mention it on their sites if they were so inclined.

I admit being a bit giddy. But how often does one have their first book published??? Well, I think it’s exactly once or never, depending on your circumstances. So my “once” is pretty special to me.

And one by one, I got lovely notes back from clients, associates, and friends.

And then there was “the” response. This response came from someone I respected greatly, until today. I had spent several thousand dollars in the past on his seminars and had purchased several of his books. I recommended him to many other professionals, and encouraged them to buy his books. I was recently eagerly looking at his seminar list, mulling over which seminar I’d be ready for next. (Another several thousand dollars for one of those.) (more…)

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Full post as published by The FRAUDfiles Blog on March 10, 2008 (boomark / email).