Consumer Law

R.J. Reynolds Test Marketing Nicotine "Pez," Trying to Lure Kids

By Brian Wolfman

by Brian Wolfman

It seems that the tobacco industry is still trying to hook kids. As the New York Time explains here: "A research study and editorial to be published Monday in the medical journal Pediatrics takes direct aim at a novel tobacco product that some critics say too closely resembles Tic Tac breath mints. R. J. Reynolds Tobacco, the nation?s second-largest cigarette maker behind Philip Morris, is test marketing the product, Camel Orbs, along with other dissolvable tobacco products, in three cities. It is part of a broad industry trend to create smokeless products in response to declining cigarette use and the rise of smoke-free air laws."

Compare the Orbs container with the Tic Tac container:  

And read Jon Wolfman's blog on the topic at salon.com.

Full post as published by CL&P Blog on April 19, 2010 (boomark / email).