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: Trademark BlogHousewife From [your town] Loses 47 Pounds!!
By Marty Schwimmer
Geo Targeting is the method of determining the location of a website visitor and delivering different content to that visitor based on that location. Today I saw an ad the headline of which was "Housewife From [location of my ISP] Loses 47 Pounds Drinking Acai Berry Juice!" and the copy of which referred to 'Jane Doe From [my location] . . ' If Jane Doe doesn't live in my town, then that is a literally false statement. 43(a)? Is it material? I don't know, but why do they rig the ad this way?
Full post as published by Trademark Blog on April 09, 2010 (boomark / email).
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