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International Law

: Misleading Advertising Law

What is New with Free Offers?

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Over at the Consumer Law and Policy Blog, there is a neat summary of an article by David Adam Friedman, On Free Offers "Free offers can be perceived as merely harmless exaggerations or simple puffery. In fact, why wouldn't consumers want free goods and services? Rational consumers should want truly free goods and services. However, free offers subvert rationality. Cognitive psychology and reciprocity theory demonstrate that the power of a free offer induces consumers to behave differently, read more

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Full post as published by Misleading Advertising Law on March 10, 2008 (boomark / email).

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