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: Legal Blog Watch

Want a Lawyer 'With Benefits?' Just Look for the Heart Icon on Avvo Singles

By Bruce Carton

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Bearing in mind that today is April 1, I reluctantly present to you the latest offering from Avvo called Avvo Singles. Many people are now familiar with Avvo for its Web site that connects lawyers and potential clients, but Avvo now says that service is just the beginning. After a "bevy of surveys and focus groups confirmed the real need for a lawyer dating site, Avvo Singles was born." And it is so seamless, integrating right into a lawyer's Avvo profile. As Avvo explains, lawyers who have signed up for Avvo Singles will be called-out by a simple, elegant heart in their profiles. Two versions of the heart are offered depending on sexual orientation. Consumers interested in dating a lawyer can contact them in the same way they currently contact lawyers. At that point, Avvo steps aside and lets chemistry take over. Brilliant! Now, Avvo says, countless potential mates who were already looking for a lawyer can look for Avvo's heart icon to also find a husband or wife, or just a significant (or perhaps not-so-significant, your call) other. Perhaps Sidd Finch can be the first customer of Avvo Singles?

Full post as published by Legal Blog Watch on April 01, 2010 (boomark / email).