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: LawPundit

Murdoch Finalizes Paywall for Two British Papers - NYTimes.com

By Andis Kaulins

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Murdoch Finalizes Paywall for Two British Papers - NYTimes.com

Matthew Saltmarsh writes that:

"News International, the British arm of News Corp., said Friday that two of its publications, The Times and The Sunday Times of London, would begin charging readers using its Web sites in June."
Is pay-for-news going to work long term? We are skeptical. Companies applying pre-digital-era pay-for-news philosophies are going to have a difficult time in the new social media world. They may get takers from the older ranks of people accustomed to paying for newspapers, but they have little or chance with upcoming generations, who will be attracted by new and modern payment scenarios which match "the times". The Times is way behind those times.

Full post as published by LawPundit on March 27, 2010 (boomark / email).

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