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10 guidelines for building your blog's credibility

By Kevin OKeefe

The 'Stanford Guidelines for Web Credibility' published by the Stanford Persuasive Technology Lab serve as 10 guidelines for building the credibility of your blog. The guidelines are based on three years of research that included over 4,500 people. The ten, with slight modifications to make more appropriate for lawyers and law firms. Make it easy to verify the accuracy of the information on your site. Providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence, adds credibility. Show that there's a real organization (a law firm) behind your site. Showing that your web site is for a legitimate organization will boost the site's credibility. List your address and association with the firm...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 07, 2008 (boomark / email).