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Mobile Facebook, Twitter growth explodes in prime age group for law firms

By Kevin

The 35 to 54 year old age group, a sweet spot for law firms seeking to build relationships with clients, prospective clients, and referral sources, is the leading age group for mobile social networking via Facebook and Twitter. This per a report from Marketing Charts on the exploding growth of mobile Facebook and Twitter. Despite the stereotype of teens spending every waking moment on a mobile device, Nielsen data suggests their parents actually spend more time performing mobile web surfing. Only 7% of mobile social networking activity was represented by 13-to-17-year-olds and only 16% by 18-to-24-year-olds in December 2009. The leaders in mobile social networking activity are 35-to-54-year-olds, who accounted for 36% of mobile social network usage in December 2009...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 09, 2010 (boomark / email).