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Focus on the possibilities of blogging and social media, not the challenges

By Kevin

I was on a conference call this week with fellow panelists for a presentation we're doing on social media and blogging. The panel is billed as covering the ethical challenges and pitfalls of Web 2.0. Being lawyers and presenting to a group of lawyers, law professors, and law students the discussion quickly digressed (how I would describe it) into how lawyers can overcome all the challenges associated with blogging and the use of other forms of social media. Don't ethics and liability issues (breach of confidences, creating an attorney client relationship, advertising rules that may limit blogging etc) prevent the use of social media in many situations?Doesn't using social media, including blogging, take a lot of time that good lawyers don't have?Is there any proof that lawyers can develop business from using social media?How can social media, including blogging, work for client development if my clients and prospective clients don'r read blogs and use social media?Isn't social media more for the younger and tech savvy?Twitter is so out there, how could it ever work for a lawyer with sophisticated clientele? I supposed they're good questions, but they often result in a response like "Oh my God, there way too many challenges, neither my firm nor I are going to get into all of that...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 04, 2010 (boomark / email).