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Is streaming law content how you build relationships through social media?

By Kevin

I just saw another web application that allows law firms to distribute their documents onto social media. Court filings, legal articles, email newsletters and alerts. All going out onto places like Facebook. What am I missing here? Does it make any sense to you for a law firm to go out on social media and hand out (maybe push in people's faces) law content that people may not otherwise want? Social media, whether it be Facebook, Twitter, a blog, or LinkedIn is about building relationships through engaging people. It's no different than networking at a legal or industry conference. You listen to conversation, preferably among people you want to get to know better, and engage in conversation by offering insight and commentary of value. Imagine a lawyer who's approach to networking and building relationships is passing out court pleadings and law articles to everyone at a conference cocktail party...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 23, 2010 (boomark / email).