Practice Management

Want to Improve Your Business development? Smell the Coffee !

By Gerry Riskin

Be judged more favourably… your hot coffee makes you seem warmer and also enhances the way you perceive your prospective client.

So says that wonderful blog: Neuromarketing: Where Brain Science and Marketing Meet in a post called: Heat Up Sales – With Coffee!

After years of experience,  we tend to trust our judgment but good old research can offer a competitive advantage, if we pay attention.

Many of your competitors will either not know about this research or think its balderdash (and continue to offer those cold drinks). 

Punchline: Perhaps "Can I get you a beverage" should be replaced by: "How do you take your coffee?

What do you think?  More importantly, what will you do?

Full post as published by Amazing Firms, Amazing Practices on February 20, 2010 (boomark / email).