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Legal Marketing & PR

: Real Lawyers : Have Blogs

Good law blogs required sources for mainstream media reporters

By Kevin

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Did you ever hear that your law firm newsletters, alerts, and articles were required reading by reporters covering the subjects discussed in these law firm 'periodicals?' Have you ever had your law firm newsletters or articles cited by a reporter? Didn't think so. Well, blogs are required reading for reporters at leading media institutions such as the BCC and the New York Times. Blogs are even being cited by reporters without even contacting the blog publisher. Just last week, Peter Horrocks, the new director of BBC Global News, told BBC news journalists to use social media as a primary source of information. He flat out told them to keep up with technological change - or leave. This isn't just a kind of fad from someone who's an enthusiast of technology...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 17, 2010 (boomark / email).

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