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Legal News

: International and UK Law

How to . . . make pro bono work for you

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1 Get your strategy right. Your pro bono work has to be right for your business, Ash Coleman-Smith, managing director for EAME (Europe, Africa and the Middle East) at Ogilvy Public Relations, said. Anything to do with corporate reputation ? which is where pro bono usually sits ? should be linked to how the business makes money, not how it spends it. This will make it more sustainable in the long run.

Full post as published by International and UK Law on February 16, 2010 (boomark / email).

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