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Practice Management

: Chuck Newton

Short Course In Making Social Media Work For You

By Chuck Newton

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The Real Estate Marking SEO Blog always has some interesting posts.  One is How To Dominate Social Media In Three And Half Minutes.  I am not sure you can actually dominate social media, period, but I think the point of the post is to give you a down and dirty review, in bullet point form, of what you need to do, and that is good practice. Although it is a real estate site, I think it applies to Third Wave lawyers as well. In modifying what is stated in that post, here is what is stated:

Find The Conversation

  • Who is your prospect and where do they hang out online?
  • What is their biggest concerns and pains?
  • What is their biggest lifestyle fantasies?
  • Get in Front of the Conversation.

Locate The Conversation

  • Facebook Pages
  • Facebook Fan Pages
  • Twitter Searches
  • Twitter Hashes
  • Forums
  • Google, Yahoo Groups, etc
  • Flickr
  • YouTube
  • Blogs
  • Trulia Q&A, blogs, etc
Type Of Forums

  • Divorce, Child Custody, Child Support
  • Loan Modifications
  • Financial Concerns
  • Real Estate, Development, Constructions, Foreclosures, HOA
  • Collections
  • Injury, Medical, Insurance
  • Alternative Life Styles

Full post as published by Chuck Newton on February 11, 2010 (boomark / email).

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