Litigation

If you have a commecial website then It is vital that you attract vistors who are searching for the  products or services that you have on offer. Lack of relevance will result in almost certainly result in a high bounce rate, which is when the visitor's stop on your website lasts no more than a single page.

To illustrate my point I will compare Bentzen Funding Solutions blog to competitir websites for Woodbridge,  JG Wenthworth and Structured Settlement Quotes, LLC. All four entities toil in the structured settlmeent secondary market.

That the Bentzen blog has an almost 50% higher bounce rate is not surprising when one considers the top 6 keywords Alexa Search says is drawing traffic to the website:

1. Rhonda Bentzen Stupid represents 13.33% of searches!
2. Rhonda Bentzen
3. Mike Furney playing defence
4. Mike Furney playing defense
5. Rhonda Bentzen blog
6. Kelly Ramsdale and Associates

Structured Settlement Quotes, LLC

1. Sell structured settlements
2. Sell annuity payments
3. Structured settlements
4. Sell Annuity
5. Sell Annuity Payments

JG Wentworth

1. JG Wentworth
2. Structured Settlements
3. Structured Settlement
4. J.G. Wentworth
5. Sell Annuity Payments
6. Sell Annuity

Woodbridge Investments  (bounce rate is less than half of Bentzen's)

1. Sell structured setlements
2. Sell Settlements
3. Sell structured settlement
4. Sell Lottery Payments
5. buy structured settlements

I continue to be amazed at companies whose commerical websites do not maintain their relevance such as Bentzen.  Ms. Bentzen in particular has hoisted herself on her own petard by :