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Why your law firm should forget about building an iPhone App

By Kevin

Since the advent of iPhone applications in July, 2008 over 134,000 iPhone applications have become available at the Apple App Store. Over 3 billion of such applications for news, information, entertainment, and more have been downloaded by iPhone users. With ESPN, The New York Times, Facebook, LinkedIn, CNN, and MLB all having applications, why not our law firm? Everyone could read our blog posts, articles, and alerts on an iPhone. It would be so cool. We'd look so hip. I'm in agreement with online PR and social media professional, Niall Harbison. Forget about building an iPhone App. Couple reasons. First your law firm's app will never get found or used widely. Follow Harbison's analogy of a European football stadium. Every single one of the 80,000 people in this stadium is an iPhone app that does something that it?s creator thinks is amazing and will deserve your attention...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 09, 2010 (boomark / email).