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Paralegals & Legal Secretaries

: Practical Paralegalism

N.C. Bar Association Seeks Social Media Director

By Lynne DeVenny

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I know some of you are a little skeptical about social media and its place in the professional world.

Tell the truth.

You think it's a fad, although you agree there may be real need for intervention for Facebook users who spend more time with their Mafia Wars families than their real families. My own mom nearly fainted from shock when she found out Senator John McCain twittered.

But social media is real. And people get paid to do it.

So you'll understand why I can't wait to tell my mom that the North Carolina Bar Association is looking for a "new assistant director of communications for community outreach and social media" (per the bar's weekly e-bar).

Here's the social media part:


As a manager of social media, with external and internal responsibilities, the job also includes: (1) identifying influential opportunities; (2) engaging audiences online; (3) helping develop a social media strategy anticipating the evolution of social media; (4) helping to set the tone, philosophy and strategy for Web 2.0 activities across departments; (5) focusing on connecting results to association objectives; (6) tracking results of digital media engagement; and (7) assuming responsibility for social networking web sites for members.

Sometimes it feels good to say "I told you so" - again.

Full post as published by Practical Paralegalism on February 04, 2010 (boomark / email).

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