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Idaho Meth Project

By Michael Blankenship

The Idaho Meth Project is claiming success in changing the attitudes of teens regarding the effects of using methamphetamine. Governor Otter is proposing spending $500,000 in FY 2011. Social scientists like myself are skeptical of claims of causality. The project clams that its advertising campaign is producing the change in attitudes but reports only a four percent change from previous surveys on the question of the source of information about meth. Respondents do report an increase in seeing ads, but there is no causal proof that this project has been responsible for the reported shift in attitudes. There seems to be no attempt to eliminate rival causal factors. One possible explanation is found in the decline in the perception of the availability of meth...continue to full post

Full post as published by The Justice Gambit on January 23, 2010 (boomark / email).