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It's who knows what you know

By Kevin

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Talking to long time lawyer and now business development coach, Cordell Parvin, last week he said something that really resonated with me. That being that the formula for client development success for lawyers used to be "It's not just what you know ? it's who you know." Now, with the advent of social media, Cordell says "It's not just what you know ? it's who knows what you know." That's so true - both for me personally, and for the lawyers I see achieving rockstar status in their niche via the effective use of social media. We get to be known not just by what we know, but by all the people who know what we know. And it's not just more people knowing what we know, it's hundreds of highly respected people sharing word of what we know with others - others who happen to be in our target audience...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 28, 2010 (boomark / email).