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Academic
: Legal Theory BlogMeasuring the Effects of Campaign Advertising
By Lawrence Solum
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1) Huber, Gregory A. and Kevin Arceneaux. 2007. "Identifying the Persuasive Effects of Presidential Advertising." American Journal of Political Science 51 (4): 957-977.
2) Gerber, Alan, James G. Gimpel, Donald P. Green, & Daron R. Shaw. 2007. "The Influence of Television and Radio Advertising on Candidate Evaluations: Results from a Large Scale Randomized Experiment." Presented at the Annual Meetings of the Midwest Political Science Association.
Full post as published by Legal Theory Blog on January 22, 2010 (boomark / email).
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