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Politics

: PR Watch

Scott Brown Successfully Capitalized on the Bailout Blues

By Mary Bottari

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Massachusetts Attorney General Martha Coakley lost her special election for the Senate seat vacated by the untimely passing of U.S. Senator Edward Kennedy. Much has been said about the role of health care reform in the race. Apparently everyone in Massachusetts has health care, and reasonable doubts about an expensive national plan that might not improve their services.

But in the final days -- lagging in the polls -- the race was less about health care and more about the Wall Street bailout and the state of the economy. Coakley' opponent, Scott Brown, successfully capitalized on the bailout blues, and Coakley pulled out the big guns and resorted to a theme she perhaps should have emphasized throughout, bashing the big banks.

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Full post as published by PR Watch on January 20, 2010 (boomark / email).

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