Personal Injury Law

Food safety is suddenly fashionable, consultants look to cash in

By Doug Powell

In the burgeoning category of anyone-can-put-out-a-BS-press-release-and-have-it-pass-for-food-safety-news, the Canadian branch of consultants Douche Deloitte released a report yesterday that concluded the requirements and benefits of superior food safety management extend far beyond onsite food plant and production measures and protocols.

Who writes this stuff?

"Globalization and increased consumer awareness have made food safety a critical issue that must be addressed," says Stephen Brown, National Leader, Consumer Products Industry, Deloitte.

"Companies that take a broad view of food safety management and supply chain integrity will have the most effective food safety programs," adds Brown. "The traditional view of food safety as a plant management responsibility is too narrow and does not take into account the cultural and other organizational considerations that drive food safety effectiveness."

This is going straight into my food safety journalism curriculum as an example of what not to do.

Worse, Sarah Schmidt of Canwest News Service reported this report as news.

The report also notes it's just good business for a company to reduce food safety risks.

Duh.

Full post as published by BarfBlog on January 15, 2010 (boomark / email).