Legal Writing

The Sound of a Better Value

Consider the following introduction to a law firm’s employment practice:

Our Employment Group provides employers with comprehensive legal services pertaining to the employment relationship.

That?s a common approach to practice area descriptions, but it’s hardly persuasive. It sounds clinical. ?We offer services, just like every other firm.?

Now, consider this revised introduction:

Successful organizations manage their human resources with care; they take care to avoid difficult situations, they respond to problems quickly, and they respond aggressively when they must. We know; we help them succeed.

That speaks directly to potential clients, and it’s much more inviting. It says, ?We can help you.?

To those considering paying $200, or $400, or $600 an hour for legal services, that sounds like a better value, does it not?

Full post as published by Set in Style on January 15, 2010 (boomark / email).