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History in the Unmaking: Publisher Drops The Beaver As Magazine Name

By jonathanturley

First there was the Wisconsin Tourism Federation changing its name to avoid the confusion with another usage of WTF, here. Now, Canada’s second-oldest magazine, The Beaver, is changing its name because it continues to be confused with porn sites and filtered out on computers. The magazine’s name was chosen 90 years ago in a more [...]

Full post as published by Res ipsa loquitur on January 14, 2010 (boomark / email).