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Ambush Marketing: The Names That Cannot Be Spoken? (Part 1)

By Richard P.W. Stobbe

2010. Winter. Games.   As the 2010 Olympics reach a frenzied pitch in Vancouver, the contests on the ice and snow will be matched by brand battles on billboards and posters.  You will recall that in Beijing, the “Brand Police”  (see: Olympics and the Trade-Mark Police) covered up offending trade-marks with duct tape. Not just in Olympic venues, but throughout the [...]

Full post as published by Intellectual Property in Canada (ipblog.ca) on January 11, 2010 (boomark / email).