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Do large law firm blogs evolve?

By Kevin OKeefe

Couldn't help asking myself that question when reading the comments of Anil Dash, a blogger and VP at Six Apart, which makes blogging software, in a New York Times story on Walmart's recent blogging efforts. You start with this total lockdown, suits read everything, one post a month model. Then you evolve. A year later, you get one that is more open. A year after that, they start to do something that is far more authentic. Don't know that large law firm blogs are that bad, but blogs do intimidate the management of a lot of large law firms we speak with. I do think large law firm blogs evolve over time though. We definitely see a loosening of the reigns as firms get to understand blogs, get comfortable with them, and see the positive results on more than one front...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 02, 2008 (boomark / email).