ADVERTISEMENT



Google       

Home -> Law Blog Directory -> Legal Marketing & PR Blogs -> Law Links | Health Links

OR PHONE (866) 635-1838 for Bankruptcy Help, (866) 635-6190 for Divorce,
(866) 635-2689 for Personal Injury or (866) 635-9402 for Criminal Defense

Find a Local Lawyer

Bankruptcy (866) 635-1838
Divorce (866) 635-6190
Personal Injury (866) 635-2689
Criminal Defense (866) 635-9402

Bookmark

Legal Marketing & PR

: Law Links | Health Links

Protecting Your Trademark from Becoming Generic: Top 5 Do's and Don'ts

By Amy Campbell

ADVERTISEMENTS
Massachusetts trademark attorney Ashley Long warbs in her law firm's blog, Good Company, against the phenomenon of over-familiarizing the world with your brand to the point of it becoming generic. Writes Long,

Be wary, dear branding enthusiast. The specter of genericide haunts those marks that venture beyond the safety of proper trademark usage. What is genericide? It?s what happens to trademarks when they become the thing they were used to describe.

She uses the yo-yo as an example of a trademark that became part of the public lexicon and lost its brand status.

Long provides 5 tips for how best to promote your trademark while protecting it at the same time. To read the full article, click on: Trademark or Generic?

Full post as published by Law Links | Health Links on January 01, 2010 (boomark / email).

Bloggers, promote your law blog by nominating your blog for inclusion in USLaw.com's Law Blog Directory and RSS Reader. Benefits described.
Lawsuits and Settlements

Adidas Imitators
Payless Shoesource to pay $304.6 million settlement in trademark lawsuit.

ETHEX Corp
5 Generic Drugs Recalled Due to Risk of Death From Overdose

Generic Versions
Barr Pharmaceuticals to pay $5.9 million settlement for blocking the sale of oral contraceptives.

Related Searches

























































































































US Law
#1 Online Legal Resource













Your Blog Subscriptions
Subscribe to blogs

10,000+ Law Job Listings
Lawyer . Police . Paralegal . Etc
Earn a law-related degree
Are you the author of this blog? Adding USLaw.com to your Blogroll increases relevance. You qualify to display a USLaw Network badge.
Suggest changes to this blog's description or nominate another for inclusion. Register for updates.


Practice Area
Zip Code:

Contact a Lawyer Now!






0.0163 secs (new cache)