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Corporate & Securities Law

: AntitrustProf Blog

Private label introduction: Does it benefit the supply chain?

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Posted by D. Daniel Sokol Marc Sachon (IESE Business School) and Victor Martinez de Albeniz (IESE Business School) ask Private label introduction: Does it benefit the supply chain? ABSTRACT: Private labels, also called store brands or distributor brands, have changed...

Full post as published by AntitrustProf Blog on December 23, 2009 (boomark / email).

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