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How to use links in your blog post

Effectively use links in your blog post

In order to attract and keep your readers, you need to be a huge information source. Not only of your own content, but that of other’s which you should be linking to in your blog post. I am not talking about those blog rolls so many put in their side bars. I am not a fan of blog rolls, period.

The type of linking I am talking about is “organic linking”. Where you link to another blog post from another blog that is relevant to what you are writing about. Linking to someone else’s blog post who is writing about the same thing you feel adds to your own post and your readers would benefit from it too.

And, god forbid, linking out to one of your own competitors. There is nothing wrong with linking out to a competitor. In fact, it actually shows your readers you are what you say you are. You are a source of information, even if it is on another site.

By putting a link to a competitor in a post you have written you are going to accomplish at least 3 things:

• You are going to get noticed by this competitor
• You are going to be providing information to your readers
• You are going to show your readers you are serious about providing them with information they can use and understand.

Additionally, don’t forget to use internal links in your post too. In fact, if you have noticed, in this post, I have used five internal links back to some of my own blog post.

Doing this one practice accomplishes three benefits for you and your blog.

• You are providing more information to your readers and giving them more reasons to come back to your blog.
• You are keeping your readers on your blog, reading your content.
• Internal links count in SEO

One word of caution or perhaps warning. Because if I see you doing this after you read this post, I am gong to hunt you down. Don’t use these words in your out going and internal links, CLICK HERE.

Remember that linking is one of the activities you can do to help your SEO. And if you want it to help your SEO, you should put keywords and relevant words in your hyperlink. Click here does nothing for SEO. You should also try to make the hyperlinks a different color than your normal text. You want your links to stand out for your readers so they actually click on them.

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Published by: Grant Griffiths

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Full post as published by Blawg for Profit on December 23, 2009 (boomark / email).