Intellectual Property Law

Nokia N900 Unboxing

By Posted by Alan Wexelblat

"Unboxing" in this case refers to the experience of taking a product out of its box. For the average consumer the unboxing experience is usually pretty mundane. But companies often put together special packaging that is sent to reviewers who are expected to be influential in their initial presentations of the product. In the case of the N900, Nokia has done an amusing job of appropriating ideas from "hacker" culture for its unboxing.

Full post as published by Copyfight - The Politics of IP on December 23, 2009 (boomark / email).