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Law firms best not to get ahead of themselves on social media

By Kevin OKeefe

I was meeting with a large law firm last week which wanted to pick my brain on the use of social media. Listening to the questions, it became clear that though the law firm was using various forms of social media, they weren't having a whole lot of success. The law firm was using Twitter, LinkedIn, Facebook, Blogs, and other social media solutions. But I don't think they were using any of them particularly well. There didn't seem to be a clearly defined strategy, their lawyers didn't seem to understand that social media was no different than traditional networking by lawyers, and the firm's management, though going along with the social media campaign, couldn't be seeing any big successes. Before just using every form of social media as a law firm, why not just master the basics? Rather than use a whole lot stuff badly and embarrass yourself unknowingly in the process, why not use something well? Blogging is a basic as it gets in social media...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 20, 2009 (boomark / email).