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Cancer testimonials

By Rebecca Tushnet

NYT story on claims by cancer centers: According to the FTC, it won't apply its endorsement rules to ads for cancer centers, further increasing the gap between what a medical institution can say and what a drug or device manufacturer can say--sometimes about the same equipment/treatments. I find it hard to imagine that the general substantiation requirement doesn't apply to hospital ads, though the story says it doesn't.

Full post as published by 43(B)log on December 19, 2009 (boomark / email).