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Legal Commentary

: Discourse.net

The Medium is the Message

By Professor University of Miami School of Law

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According to 8,702 news articles from literally around the world, Accenture is dropping Tiger Woods, but Swiss watchmaker Tag Heuer stands by Tiger Woods, 'the best in his domain'.

While it's not difficult to understand why Accenture might want to drop an alleged serial philanderer with a taste for floozies, I wonder if doing so won't undermine the exact message they were trying to send with their Tiger Woods campaign:

woods.jpg

Someone flunked a test?

(No points for speculating why a maker of luxury watches might not mind being associated with a notoriously successful philanderer.)

Full post as published by Discourse.net on December 14, 2009 (boomark / email).

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