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Will Avvo legal directory surpass lawyers.com in 2010?

By Kevin OKeefe

The Seattle startup legal directory, Avvo, appears to have caught Martindale-Hubbell's lawyers.com in the number of unique visitors per month. This per the below comparison I ran with Compete.com, a web traffic analysis service. Avvo only trailed lawyers.com by 85,000 unique visitors in November (838,000 versus 753,000). In October the gap was even closer, a difference of 42,000 unique visitors (911,000 versus 869,000). It's possible Martindale's multi-million dollar national television ad campaign increased the gap slightly In November. Perhaps more telling is the rate of growth for each website. Lawyers.com's traffic is up 43% the last year while Avvo's traffic is up 127%. You'd have to think Avvo is going to pass lawyers.com in unique visitors in the coming year...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 11, 2009 (boomark / email).