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Law firms should beware social media snake oil

By Kevin OKeefe

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BusinessWeek's Stephen Baker has an excellent piece this morning warning businesses to beware social media snake oil. Over the past five years, an entire industry of consultants has arisen to help companies navigate the world of social networks, blogs, and wikis. The self-proclaimed experts range from legions of wannabes, many of them refugees from the real estate bust, to industry superstars such as Chris Brogan and Gary Vaynerchuk. They produce best-selling books and dole out advice or lead workshops at companies for thousands of dollars a day. The consultants evangelize the transformative power of social media and often cast themselves as triumphant case studies of successful networking and self-branding. There's no shortage of social media 'experts' when it comes to the law...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 06, 2009 (boomark / email).

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