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NY Mets Defend "YOU GOTTA BELIEVE!" Slogan Against Cold Cuts and Tug McGraw

The TTABlog, in an effort to give equal time to New York's other baseball team, reports that the New York Mets have filed an opposition to registration of the mark YOU GOTTA BELIEVE! for "processed meats, luncheon meats, and cold cuts." The Mets allege that Applicant Hansel and Grettel's goods are related to "the goods offered and services rendered" in connection with its YA GOTTA BELIEVE! marks, and that false association, confusion, and dilution (by blurring) are likely to occur. Sterling Mets, L.P. v. Hansel 'N Gretel Brand, Inc., Opposition No. 91192483.According to the Mets, in addition to the mark YA GOTTA BELIEVE!, they own a "family of BELIEVE-formative marks, such as ALWAYS BELIEVE and A NIGHT TO BELIEVE," and have used these marks in connection with a variety of goods and services, including "the types of food and beverage products sold at baseball stadiums, such as processed meats...continue to full post

Full post as published by The TTABlog on December 05, 2009 (boomark / email).