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Patent Law

: IPBiz

The transformation of AOL

By Lawrence B. Ebert, Esq.

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The Wall Street Journal reports:

In December, 2009, when it becomes a stand-alone company, AOL will begin to tap a new digital-newsroom system that uses a series of algorithms to predict the types of stories, videos and photos that will be most popular with consumers and marketers...

As to watching out for copying the work of others -->

AOL's technology will supposedly filter stories for plagiarism, profanity, grammar and punctuation.

The ultimate source of content will be free-lancers-->

AOL's editorial staff of about 500 will be responsible for assigning articles to a network of free-lance writers via Seed.com.

[Recall, for example, that Eugenie Reich's articles on bubble-fusion for Nature were independent contractor work.]

Full post as published by IPBiz on December 01, 2009 (boomark / email).

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