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Podcast: The FTC?s Blogger Guidelines

By Robert J. Ambrogi

This week on the legal-affairs podcast Lawyer2Lawyer, we try to sort fact from fiction regarding the Federal Trade Commission's new guidelines on product endorsements and reviews by bloggers. The FTC wants bloggers to disclose free products or payments they receive from companies for reviewing their products. How far do the guidelines reach, what sorts of disclaimers do they require, and how will the FTC enforce them?

To help us sort through these questions, we are joined by two guests with expertise in this area: Eric P. Robinson, staff attorney at the Media Law Resource Center, a nonprofit information clearinghouse that monitors and promotes First Amendment rights in libel, privacy and related fields; and Barry J. Reingold, head of the marketing and advertising practice for the law firm Perkins Coie.

Listen to or download the show from the Legal Talk Network.

Full post as published by Media Law on October 16, 2009 (boomark / email).