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Media & Entertainment Law

: Sports Biz

Bayern Munich Lands Highly Lucrative Jersey Deal

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In the high stakes world of European club soccer, nowhere does the battle takes place for higher stakes than for the name on the front of the jersey.  Leading the pack is Real Madrid, the Nuevo Galacticos ribery.jpgrecently renewed its deal with online gaming site Bwin, extending it for three years.  Following Real Madrid's summer shopping spree, the price was undoubtedly and although it hasn't been publicly released, Real Madrid is almost universally believed to have the highest priced jersey sponsorship in Europe.

Now, along comes Bayern Munich who gets Deutsche Telekom to re-up for three years at the eye-popping price of $37.3 million, knocking Manchester United out of second place.  However, this deal is performance based, reducing if the club doesn't make the Champions League, or fails to advance, for instance, and increasing if it does well.   Considering that the club is currently sitting in eighth place in the Bundesliga, that $37.3 million may be substantially reduced.

Full post as published by Sports Biz on November 19, 2009 (boomark / email).

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