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Social media being used by nearly all Inc. 500 companies

By Kevin OKeefe

91% of those Inc. 500 companies polled in a recent survey are using social media. The results of the study performed by the Center for Marketing Research at the University of Massachusetts Dartmouth are reported in an article just out in Inc. Magazine. The 'Inc. 500' represents the 500 fastest-growing private companies in the U.S. The study covered six types of social media tools, including blogging, podcasting, online video, social networking, message boards, and wikis. Highlights from the survey include: America's fastest growing private companies adopt social media marketing initiatives at much higher rates than other companies.91 percent of companies use at least one social media tool, compared with 77 percent of companies surveyed in 2008...continue to full post

Full post as published by Real Lawyers : Have Blogs on November 25, 2009 (boomark / email).