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Legal Marketing & PR

: Real Lawyers : Have Blogs

After hours use of social media by law firm employees key to client development

By Kevin OKeefe

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When I practiced law I wanted all of my firm's employees, lawyers and non-lawyers, to network on behalf of the firm while engaged in social activities. It didn't matter if anyone called it networking. I just wanted people out socializing, being themselves, meeting people, and enjoying life. Of course I wanted people to share where they worked, what they did, and to meet people they could learn from. I didn't pound on people to do that, it was a natural by-product of being social. I expected more of lawyers, but I wanted paralegals and other administrative employees to proudly share where they worked and what they did. I wasn't looking for a sheepish 'Oh, I work at a law firm' when someone asked what they did or where they worked while at a kid's soccer game...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 01, 2009 (boomark / email).

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