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How does a law firm measure ROI on its social media and blogging efforts?

By Kevin OKeefe

How do we measure the ROI on social media, including blogging? I'm asked that all the time by law firm marketing and client development professionals. Ultimately it's easy, an increase in legal business. No question that's the case with a strategic and well run blogging initiative. I tell lawyers and firms joining the LexBlog network that if I'm not hearing from them at the end of a year that the decision to blog was the best client development decision we ever made, then LexBlog did something wrong. That's because I hear about client development success all the time, with success being defined as an increase in business. With social media and blogging being engagement and networking tools it's important though that there be some interim milestones we can use as a measurement of ROI...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 02, 2009 (boomark / email).