Legal Research

"Are You Doing It Wrong?"

Posted by Julie A. Fleming: "I recently spoke with a lawyer who had tried a variety of business development activities, all to no avail.  She'd written articles, she'd taught seminars, she'd advertised, she'd attended some networking events, she'd posted her profile on various social networking sites, and so on.  But after all of that, she didn't have any results to report at all, and she was about to conclude that she just wasn't meant to be a rainmaker.

That reaction is so common.  It's so discouraging to work at something -- especially something as important as business development -- and to see no results.  But three mistakes often come clear when I talk with someone who has worked hard at rainmaking without meaningful results.

1. The lawyer is measuring the wrong thing.  Sure, new business is the clearest measurement of rainmaking success, but that's like starting a diet and measuring success only by reaching goal weight.  There are all sorts of (Read the rest of the entry...)

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Source: Life at the Bar, 1 December 2009

Full post as published by Stark County Law Library Blawg on December 03, 2009 (boomark / email).