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Above the fold myth

By Kevin OKeefe

It's a myth that blog design requires getting the most important things you want readers to see 'above the fold' so that readers do not have to scroll down. This goes for all the typical things lawyers may look for. Phone number, intake form, or an ad promoting the law firm or other entity. From an interesting article, Demystifying ?Above the Fold?, some common sense: In the beginning days of the web, we thought we had to fit all the content on 1 page, all above the fold. The problem was everything got squished, ugly, and very hard to read. So instead of trying to get all content on 1 web page, people were smart enough to create multiple web pages, i.e. a website! During this time, we also learned that is was pretty damn annoying to have to load a new page to get to new content, so pages got longer, people began to really love scroll bars, and then AJAX was invented...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 25, 2008 (boomark / email).