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Legal Marketing & PR

: Real Lawyers : Have Blogs

SEO shenanigans pose danger to law blogs

By Kevin OKeefe

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Lawyers call me all the time wanting a blog for the sole reason of higer search engine rankings. 'I don't care what I have to pay you, I don't want to learn about blogging, and I don't have time to write blog posts, I just want to rank higher than my competitors.' Though law blogs often rank higher on Google than websites, law blogs don't exist for SEO shenanigans. Law firm website developers and law firm 'SEO experts' who don't have a clue about blogs don't understand this. Unfortnately, I'm seeing the same disturbing trend as Edelman Senior Vice President Steve Rubel. Some respected experts are advocating launching social media marketing programs solely for the purpose of influencing search engines, rather than with the intent of fostering collaboration and genuine communication...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 23, 2008 (boomark / email).

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