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Quick tips re guest authors on law blogs

By Kevin OKeefe

I exchanged emails this morning with Nashville IP Attorney Amy Eveehart who is writing an article for the ABA Women?s Advocacy Committee Newsletter on the effectiveness of guest-blogging in rainmaking. She asked me if I had any suggestions or thoughts I?d be willing to share with her readers. Here were my quick thoughts. The key is to be strategic whether a blogger seeking guest authors or serving as a guest author on another's blog. When serving as a guest author.Think of the audience the blog has. Huge numbers are not the key, a small niche audience of readers in the industry group you are looking to serve is killer. By having you as a guest author the blog publisher is tacitly endorsing you as a reliable and trusted authority in the field in front of your target audience...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 29, 2009 (boomark / email).