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The Debate Over Commercial Use of College Players' Identities Continues

By Rick Karcher, Michael McCann, Geoffrey Rapp, Greg Skidmore, and Howard Wasserman

Nathan Crabbe and Kevin Brockway of The Gainesville Sun wrote some interesting stuff yesterday regarding the profts made by the University of Florida from the commercial use of its players' identities.

Crabbe wrote about how the university aggressively works to stop businesses from profiting off Tim Tebow, except when its own products are involved. (See Profiting Off the Gators: A Fine Line Between What's OK and Not)

Brockway interviewed a handful of Gators' football players as to how they felt about the commercial use of their identities (See Tebow Happy to Let UF Use His Image). According to Brockway, Tebow and his family gave Florida permission to sell the No. 15 jerseys last season. And regarding the money that Florida makes from jersey sales, Tebow said that, if he had a choice, he would "choose to give it to maybe a Boys and Girls Club or something where you could help underprivileged kids."

Full post as published by Sports Law Blog on September 27, 2009 (boomark / email).