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Americans use of social networking and blog sites triples in last year

By Kevin OKeefe

Hat tip to Joe Trippi who turned me onto a new report from The Nielsen Company that Americans have nearly tripled the amount of time they spend at social networking and blog sites from a year ago. Per Jon Gibs, vice president, media and agency insights, Nielsen?s online division: This growth suggests a wholesale change in the way the Internet is used. While video and text content remain central to the Web experience ? the desire of online consumers to connect, communicate and share is increasingly driving the medium?s growth. Those spending money on the net - advertisers are taking note of this trend, big time. Estimated online advertising spending on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009 ? all despite a recession...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 26, 2009 (boomark / email).