Legal Writing

Looking Good

A CMO explains CRM to a marketing coordinator.

Suppose that producing a Web site or a blog was something like going through boot camp.

Think about it! There you are, standing for inspection. Some big, mean-looking guy with a weird accent isn’t far away. He can find a flaw in any candidate at any time, and when he can’t, he gets very frustrated. When that happens — and it rarely does — the next candidate with the slightest flaw gets blasted like you’ve never seen before.

He’s getting closer and closer, and you’re getting anxious. You wonder, “Did I miss anything?”

He lights into another candidate. He says some awful things about him and his upbringing. He ridicules him for being so stupid, and so ugly. He says something about the candidate’s mother, and then his sister, and the candidate can’t do a thing about it. If he even tried to, he’d surely regret it.

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Now, he’s so close that you’re next. If you’ve done everything just so, the inspector won’t say a word. But he’ll be looking for a flaw: any flaw. That’s his job — finding flaws.

Of course, no one at your firm is going to blast you for a misspelling, a comma out of place, or a misapplied style. After all, everyone makes mistakes, right?

Full post as published by Set in Style on September 22, 2009 (boomark / email).